What is SEO service? What to keep in mind when using it for business

When SEO becomes one of the indispensable elements in the overall marketing campaign, SEO services also take the throne and are sought after by many businesses. But to choose a reasonable SEO service provider, you first need to understand what SEO services are and the core advantages that it brings. Let Viet SEO better understand this concept and the benefits of SEO services in your website in particular and in business performance in general through the article below.

What is SEO service?

SEO services are services usually provided by an SEO agency to help your business succeed in search engine optimization. With SEO, your business can increase visibility in search results on search engines like Google and Bing. In particular, businesses focus on search results related to your company, product, service, or industry.

Packages of SEO services

What is SEO service? In the era of Digital Marketing is developing strongly today, SEO is one of the indicators that many businesses are most interested in. Therefore, on the market, there are always a variety of SEO services for businesses and individuals to choose from. However, in this article, we will introduce to you the 4 most popular SEO services today.

Overall SEO Services

Overall SEO is a safe strategy that helps maintain the stability of the rankings and the competitiveness of the business compared to the competition. Accordingly, the overall SEO service works with the SEO strategy model that covers the Top for all keywords that compete with niche keywords on the Google search page, helping businesses both increase traffic and increase credibility. trust your website every day.

Keyword SEO Services

As the name implies, with keyword SEO services, service providers will help push your business' keywords to the top of the search engine results pages. Usually, keyword SEO services will support displaying in the top 10, top 5, top 3 and top 1.

Basic SEO Services

Basic SEO jobs are largely related to the technical aspects of SEO. Here are the main jobs that SEO service providers will do for your website:

• Optimize the URL link for the website to be as short and friendly as possible
• Optimize titles, H1, H2, etc... and meta descriptions
• Make Rich Snippets if necessary.
• Improve website loading speed
• Submit your website to search engines.
• Create an XML sitemap so users can access the content on the site more easily
• Optimize HTML tags according to SEO criteria.
• Recover technical errors affecting your site's crawl

SEO traffic service

SEO traffic service was born not long ago but has quickly shown its advantages in branding and brand development. Not focusing on the top rankings, SEO traffic will attract users to visit the website through organic search queries.

SEO Audit Service

SEO Audit is an English term, roughly translated as "Search Engine Optimization Audit". True to its name, when you perform an SEO Audit, it also means that you analyze your website's presence and see its performance, thereby knowing whether the activities taking place on your website are performing. is on the right track and effective.

An “SEO audit” also shares many similarities with a financial audit, whose purpose is to find any structural issues in search engine performance. After collecting that data, webmasters can make positive changes to help improve the website's ranking on search engine pages.

These include site structure issues, SEO content issues, technical issues, user experience issues and gaps in your content, and many more. The SEO Audit can also give you important market insights to know what you are missing, so this activity needs to be done periodically.

Why is SEO service so HOT?

Choosing a good SEO service is an advantage for businesses in building and developing a sustainable brand. Along with other online marketing tools such as content marketing, video marketing, etc. SEO is a channel that maintains and develops market share while building a long-term brand.

Businesses can enjoy the joy of keywords, the website quickly climbs to the top of Google, customers visit and stay on the page for a long time, the accessibility to product and service pages is high, and so on. It can be said that SEO is a highly effective advertising channel but the cost is not expensive, it helps businesses maintain their rankings for a long time with extremely high conversion ability. .

Therefore, businesses increasingly tend to use SEO services to support their business and operations in general. In the current digital age, when most people will search for products on the Internet (especially Google), SEO will be a great tool to help bring customers closer to the products. /services of your business.

When users search for a product, visit any website and make a purchase decision, that's when businesses realize how important it is to appear at the top of the search results page. . That motivates parties to use SEO services more, in order to optimize website rankings and maintain the sustainability of the brand in the eyes of consumers.

Should you use SEO services?

Through the above explanations, you probably know how popular SEO services are. But to better explain the benefits that SEO services bring to help you answer the question "Should I use SEO services?", the following section will mention 4 basic benefits that SEO services offer. will bring to your business.

Increase brand awareness

Businesses that always maintain a leading position in search results on Google will greatly contribute to increasing brand recognition. That means if the SEO optimization for your website is always stable and updated, the frequency of the brand's appearance in the eyes of users will increase.

Therefore, one thing that businesses need to keep in mind is the need to regularly update and improve your website, both in terms of design and content inside, so that it maintains its value and trends over time. time. If your content and design is getting old and new and many new websites are launched, the level of competition is increasing, the possibility of falling out of the top is very likely when users are no longer interested in your business. you anymore.

Improve quality traffic

SEO services not only stop at improving rankings on search results, but also help increase quality traffic to your website. With an attractive title containing keywords, touching the right needs of users, your website will achieve a higher click-through rate.

Then, as mentioned about the importance of the content and design inside your website above, if you can meet the information that users are looking for, then the ability to keep them on the website. is much higher. And more importantly, be able to navigate to sales pages such as product pages or service referrals, promoting conversion of leads into real customers.

Improve the ROI (Return on investment) & revenue of the business

Like many other tools, website SEO services can also help businesses generate revenue. The more SEO optimized websites, the higher the ROI and the more likely they are to receive revenue.

Cost savings

Compared to SEM, SEO services have lower costs but effective results are valuable in the long run. As you know, SEM or PPC are both paid services. Of course, a paid service will likely be more effective, but not every result will be of the quality you want. On the contrary, SEO provides more lasting value while also potentially providing you with a higher quality lead file.

Of course, again and again, SEM has strengths that SEO cannot replace. But in terms of cost alone, if you want SEO to be as effective as you want, you will need to be patient and take more time.
Read more Why SEO Matters?

Notes to Consider When Choosing an SEO Service Provider

What is SEO service? As a service, businesses still need to be alert and knowledgeable when choosing the right SEO service provider for their marketing campaign. Of course, depending on financial conditions, companies will choose service packages with different costs. In addition, for small companies, it is necessary to use a few basic SEO services to research and understand the market first, while for large corporations, it is possible to use overall SEO services to achieve effective results. more comprehensive.

In general, companies should keep a few points in mind when choosing an SEO service provider.

1. Commitment to help the website be in the Top 1 position

In fact, the commitment to help your business website reach the #1 position on the search results page is just a word... advertising to attract customers. Whether the actual results are achieved or not depends on many factors. Of course, large websites, using the overall SEO service package will have a high chance of being in the top 1 on the search page, however, it is not 100%. Because in the market, the competition takes place continuously, requiring both businesses and suppliers to strive continuously, but it is not easy to achieve.

Therefore, when listening to advice from suppliers, you need to be alert and trust the parties to explain in detail their implementation methods and plans instead of empty commitments.

2. Promise to increase sales

This is a complete confusion in concept. SEO services are not a sure step, helping your business increase sales, but just one of the important methods in the marketing strategy of the business, contributing to bringing products / services. closer to the consumer.

If your business wants to sell goods, it requires quality from many other factors such as product quality, customer care, market, etc.

3. Not focusing on content building and website design

Again, we want to emphasize this factor. No customer wants to stay on a website with “jail” design and “bad” content. The content on the website including text, images, audio, video, ... all affect the quality of the website, and at the same time, the brand reputation and user experience. Therefore, if the SEO service provider you are using does not meet this factor, you also need to reconsider.

Epilogue

Obviously, every business wants to increase sales thanks to SEO, but not all SEO services can meet that. Even if it can be met, it will take a long time and depend on many factors. Therefore, understanding what SEO service is and why it is valued by many businesses will help you determine what you need from SEO service providers and avoid unnecessary expectations. Good luck!