10 Steps to Implement Keyword SEO Services to Rank at the Top of Google
- Step 1. Start with Keyword Research
- Step 2. Refine your keyword list
- Step 3. Consider keyword search intent
- Step 4. Research your competitors' keywords and content
- Step 5. Plan and write content
- Step 6. Use effective on-page SEO strategies
- Step 7. Develop a solid web design
- Step 8. Earn quality backlinks for your content
- Step 9. Analyze Your Keyword Ranking
- Step 10. Implement Local SEO
- How do you determine the effectiveness of a keyword SEO campaign?
- SEO services to rank keywords at the top of Google in Viet SEO
Did you know that 95% of search traffic comes from the first page of Google search results? This means that if your site isn't ranking in the top 10 Google results for your target keywords, very few people will find or access the content.
SEO is all about optimizing your website for all the factors that Google wants to promote it to higher search results rankings. And the key to this process are keywords.
But how can you make sure your keywords rank well in the search results? To get started, you can follow the Top Google SEO process through the 10 simple steps below to be able to effectively top Google for keywords.
Step 1. Start with Keyword Research
When you're ready to do SEO, the first job is to find some keywords to work with!There are several ways to approach this problem. The easiest way is to choose a term that is relevant to your site's niche and type it into the Google search bar without hitting enter.
Take a look at the Google AutoComplete results. This will give you a good idea of what relevant keywords and phrases people are searching for – and you can use the results to start building your target keyword list.
However, for a more detailed look at good keyword options, there are plenty of keyword research tools that can help.
Some helpful tools may include:
Google Adsword Planner
Each keyword can suggest multiple types of keywords based on a first phrase.
Step 2. Refine your keyword list
Once you have a good source of results from your keyword research, start refining your keyword list. To rank for keywords, you need to choose terms that are relevant to your business, have relatively high search volume, and relatively low competition.If your business sells fruit, you can start your search with terms related to the product you sell, such as you sell “apple”. But you don't want to use every relevant keyword you find. For example “Cider”? Of course not.
Likewise, you don't want to target keywords like "watermelon". Short and broad keywords have more competition, making it harder to rank at the top of search results. You need to be highly rated to appear in the top rankings.
Instead, aim for more specific or slightly more verbose keywords like “where to buy good watermelons”. Long-tail keywords are generally less competitive and easier to decode search intent for specific terms – which brings us to our next job.
Step 3. Consider keyword search intent
To really understand how to rank for keywords, you need to understand something many companies miss – search intent. In other words, why are people searching for that keyword?Once you've decided on the keywords you'll target, think about why people search for them. If you want to target “how to make cider,” don't randomly run ads about the apples you're selling. Consider: Are people searching for this keyword interested in a pre-mixed cider ad? Of course not. They want to know how cider is made.
So instead of promoting your cider, provide a step-by-step article on how they can make their own cider. You can then add a call to action (CTA) that urges readers to buy your apples so they need to make cider.
Step 4. Research your competitors' keywords and content
Once you've completed your keyword research and started planning your content, you can create great content, but remember that having good content isn't enough. You need better content than your competitors, or at least better optimized content.To make sure your content appears at the top, check the current rankings for your chosen keywords. Go through a few articles and see what your competitors are doing. Make sure you're good at what they do or maybe even better.
Step 5. Plan and write content
Create professional and in-depth website content according to the principles of Inbound Marketing - that is, building a lasting relationship with readers with useful content, connecting with readers.Your website content will ensure 6 factors:
Expertise – Provide comprehensive and in-depth content that allows readers to learn more about the topic. Reverse Engineering SERP’s – Complete analysis and optimization (structure, accuracy, style, content format) based on returned Google results
Important Data – Contains verified information about the topic
Search Journey – Recommend and deliver content that customers are interested in based on their search journey
User Intent – Content is researched and created to ensure user search intent is met. Google Guideline – Fully meets Google's content quality assessment criteria.
Step 6. Use effective on-page SEO strategies
This article may be keyword-specific, but that doesn't mean you can ignore other aspects of on-page SEO. Understanding how to rank for keywords requires an understanding of SEO in general. When writing your content, apply as many SEO best practices as possible. Use eye-catching, keyword-optimized title tags and meta descriptions. Structure content using headings and lists. Above all, make sure your content is relevant to search intent and useful to users.After all, Google wants to rank the content that provides the best user experience (UX).
On-page SEO includes techniques implemented on a business website to make the website friendly to search engines and website visitors. Deployment work in Onpage includes:
- Keyword research and customer journey optimization
- Content optimization (title, title, meta description, ...)
- Optimizing information structure and URLs
- Create a sitemap
- Optimize alt tags for images
- Conversion rate optimization
- Optimize internal links
- Website speed optimization analysis
Step 7. Develop a solid web design
Keyword embedding mostly happens on your website, so make sure your site is SEO friendly. You can get everything right, but it won't make much of a difference if your site is poorly designed.Good website design involves a lot of things, but a general rule is to structure things in a way that attracts users and makes them want to stay.
Start by making sure your site loads quickly so users don't have to wait to read your content. Likewise, make the pages as beautiful as possible. There are elements that make up an SEO-friendly web design that can greatly help with the overall look and feel of your website.
Step 8. Earn quality backlinks for your content
On-page SEO isn't the only type you need to make sure you're right to rank for keywords. Off-page SEO is equally important. This means linking to other sites and getting them to link to your content.You can also promote content through social media sites. The more quality backlinks you have leading to your content, the more Google trusts your site and the easier it is for you to rank for more keywords.
What are backlinks?
Off-page SEO implementation techniques include:
- Implement getting backlinks from quality pages to ensure 3 factors E-A-T
- Order a newspaper or write a PR article
- Implement guest posting
- Building satellite personal blog network (PBN) system
- Create content that stands out, attracts shares and quotes from a variety of sources
Step 9. Analyze Your Keyword Ranking
Once your content is published and ranks well in search results, your job is not done yet. The final step is to go back and measure the results. See how successful your content is so you know what works for you and what doesn't.You have the tools to help you with this task. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics to measure their impact on your website. When you connect your website to Analytics, you can track user traffic to your content pages to see how they are performing. Ahrefs and Google Search Console are other useful tools to help you track keyword rankings.
Step 10. Implement Local SEO
Local SEO gives you more traffic, more store visits, and more conversions.Viet SEO Services will help you optimize for the right local SEO under the following categories:
- Configure and Optimize Google My Business
- Configuration and optimization on Google Map
- Local keyword optimization
- Manage reviews/expert opinions
- Connecting entity for business
How do you determine the effectiveness of a keyword SEO campaign?
To determine the effectiveness of your keyword SEO campaign, you need to monitor and evaluate search-related metrics and statistics on your website. Here are some methods to determine the effectiveness of your keyword SEO campaign:Use analytics tools: Use analytics tools like Google Analytics to assess the amount of traffic and traffic sources on your website. You can determine the number of visitors to your website from the keywords you have optimized.
Keyword Rank Tracker: Track the rankings of your optimized keywords on search engines like Google, to gauge the progress of your keyword SEO campaign. Track your conversion rate: Conversion rate is the number of people who visit your website and take the desired action, such as making a purchase or signing up for an email.
You can track the conversion rate from the keywords you have optimized to determine the effectiveness of your keyword SEO campaign. Check Bounce Rate: Bounce rate is the percentage of visitors who view only one page of your website and leave. You can check the bounce rate of the keywords you have optimized to see if your website is providing content that meets the needs of the users.
Keyword Review: Re-evaluate the optimized keywords on your site and see if they are relevant and meet the needs of the user. If not, you can adjust your keyword SEO campaign to optimize performance. In addition to the main methods for determining the effectiveness of a keyword SEO campaign mentioned above, there are some other pieces of information you may need to keep in mind:
Time: Keyword SEO is a long process and it takes time to see results. You need to be persistent and check periodically to evaluate the effectiveness of your keyword SEO campaign. Compare with your competitors: Track and compare your keyword rankings with your competitors in your niche. This helps you better understand your position in the market and adjust your strategy if needed.
Track new keywords: Track new keywords that users are using to find content on your site and optimize for those keywords. This increases visibility and drives new traffic to your website. User Interaction: Interact with users through your website's social media channels or commenting systems to gather feedback and improve your site's content.
Measure ROI: Measure the return on investment (return on cost) of your keyword SEO campaign to gauge the economic benefits of keyword optimization. If your return on investment is positive, it means that your campaign is bringing economic benefits to your business.
SEO services to rank keywords at the top of Google in Viet SEO
Now that you know the process of keyword ranking to the top of Google, you can take your website to the next level. But there are so many factors and nuances that affect keyword rankings and SEO in general that it is impossible to cover them all in this article.That is why you should consider trying to cooperate with Vietnamese SEO services to bring your target keywords to the top of Google. Our team of experienced SEO experts can make your website SEO work easier.
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